Generate Pre-Sold Leads on Autopilot With Educational Email Courses

You don’t need complicated funnels or a huge social following to consistently generate leads. You need the right system that attracts cold prospects and turns them into pre-sold leads. An educational email course does exactly that.

By educating your prospects on their pain points and addressing objections before they arise, you build trust fast. The result? High-quality leads who already see you as the go-to expert before they even book a call.

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Why Educational Email Courses?

Your prospects aren’t ready to buy the first time they hear about you. They have doubts, questions, and competing priorities. If you’re only relying on social media, a single sales call, or referrals, you’re leaving money on the table. However, an educational email course changes that. Here’s why it works:

Positions you as the go-to expert

Instead of selling, you’re teaching. This builds trust, authority, and credibility, making prospects feel confident in choosing you.

Warms up cold leads

Most prospects won’t book a call immediately, but they’ll engage with valuable content. A well-crafted email course keeps them interested and moves them closer to saying “yes.”

Eliminates skepticism

By addressing objections through education, you’re answering doubts before they even arise. This means by the time they get on a call, they’re already see you as the go-to expert.

Shortens the sales cycle

No more back-and-forth follow-ups. Your email course educates, nurtures, and pre-sells so those booking calls are ready to move forward.

Works on autopilot

Once set up, an email course runs 24/7, continuously attracting new leads and converting them into warm prospects without you lifting a finger.

Scale without burning out

Whether you want aggressive growth or a more efficient pipeline, an educational email course does that. It warms up the right prospects so you can scale smarter.

My Process is Simple

Book a call to see if we are a good fit

We’ll discuss your business, your audience, and your goals.

Analyze your current situation

I’ll analyze your current approach to lead nurturing and craft a customized email course outline that aligns with your offer, ensuring each email moves prospects closer to booking a call.

Handle everything else for you

From writing the email course to launching it in your preferred email platform, I handle it all.

How I Can Help You

Whether you want to attract pre-sold leads, stay top of mind of your prospects, or be found in search engines, I’m your go-to ghostwriter

Educational Email Courses

Attract cold prospects, nurture them, build trust, and answer objections with an EEC. By the time they book a call, they’re already pre-sold.

Evergreen Newsletter

Stay top of mind with an evergreen newsletter so when your audience is ready to take the next step, they turn to you, not your competitor.

Personal Finance Content

I can also help write personal finance content for your website. I have been featured in publications like Investopedia, GOBankingRates, Business Insider, and The Motley Fool.

Who I Work With

Financial Advisors
Financial Planners
Wealth Managers
Accountants
Finance Executives
Fintech Founders

What Clients Are Saying About Me

Don’t just take my word for it. See how advisors are using email courses to build trust and book calls with leads who are already pre-sold.

“Before working with Lydia, my email list was just sitting there, collecting dust. She built an educational email course that turned into booked calls. Within the first month, I saw a 30% increase in consultations all with prospects who already understood my value. I wish I had done this sooner!”

Financial Advisor

“I was skeptical at first. Could an email course really make a difference? Lydia proved me wrong. She created a course that built my brand’s trust and authority. The result? More high-net-worth clients reaching out, already convinced I was the right fit for them.”

Wealth Advisor

“I always struggled with explaining the long-term value of financial planning without overwhelming prospects. Lydia crafted an email course that walked them through my process, answered objections, and built rapport before they ever spoke to me. Now, my discovery calls are effortless. Every lead is pre-sold and ready to move forward.”

CFP

As seen on…

About Me

Hey there! I’m Lydia Kibet.

I began my writing career back in 2019, just after graduating from college with a bachelor’s degree in finance. Over the past 5 years, I have written finance content for leading publications like Investopedia, GOBankingRates, Business Insider, and The Motley Fool.

During this period, I’ve interviewed hundreds of founders and finance professionals who have helped provide expert sources for my finance stories. However, one thing became clear: most of them were leaving money on the table.

Work with me

Years of Experience

Happy Clients

Projects Completed

What Most Finance Pros Get Wrong About Lead Generation

The problem I kept seeing…

Most founders relied on one-off sales calls, referrals, & social media to bring in clients. But without a proper nurture system, they lost potential clients who just needed a little more time and education before making a decision.
Their marketing wasn’t doing the selling for them. They were answering the same objections over and over again in calls when those doubts could have been addressed earlier through strategic content.
Their competitors were winning by educating. Those who consistently educated their prospects and positioned themselves as authorities were the ones attracting premium clients with ease.

That’s when I realized the power of email courses.

Instead of chasing leads, founders and finance professionals needed a system that:

Built trust – Positioning them as the go-to expert in their industry.
Pre-sells their services – Addressing objections before a sales call so prospects are ready to take the next step.
Works on autopilot – A well-crafted email course runs 24/7, warming up leads while they focus on their business.

Frequently Asked Questions

Yes, you could write your own email course, but will it convert? Writing educational emails that warm up leads and drive action isn’t the same as writing a blog post or a LinkedIn post. It requires:

A strategic structure that moves cold leads toward a buying decision.
Psychological triggers that pre-sell your audience before they even book a call.
Clear, persuasive messaging that makes you the go-to expert

I specialize in ghostwriting email courses that do the heavy lifting for you. Instead of spending weeks figuring it out yourself, you can have a proven system working for you in just 4 weeks.

Nothing in marketing is guaranteed. If it were, everyone would be doing it.

What I can guarantee is that you’ll get an email course:

Strategically designed to nurture and convert leads.
Built on tested marketing psychology that has worked for founders and finance professionals like you.
Tailored to your business

Success depends on multiple factors: your audience, your offer, and how you bring in leads. But one thing is certain: not having a nurturing system is costing you clients.

Referrals and social media are great, but they’re also unpredictable. You don’t control how often people refer you, and social media algorithms can change overnight.

An educational email course gives you a reliable, automated system that:

Captures and nurtures leads on autopilot.
Warms up cold leads even when you’re not actively selling.
Helps you scale so you’re not relying on word-of-mouth alone.

Think of it as your best salesperson, working 24/7 to convert leads while you focus on growing your business.

Lead magnets like PDFs and e-books can be great, but they often get ignored. Most people download them and never even consume them.

An educational email course is different because it:

Keeps prospects engaged over multiple days instead of being a one-time download.
Builds a relationship over time, making prospects more likely to trust and buy from you.
Positions you as an expert, because you’re consistently delivering value straight to their inbox.

If you’ve used lead magnets before but still struggle to convert leads, an EEC might just be the solution you need.

A small audience is actually an advantage. A well-crafted email course allows you to maximize the value of every lead you bring in.

Instead of relying on volume, you’ll:

Convert a higher percentage of the leads you already have.
Nurture cold leads who might buy later.
Build long-term trust, making it easier to sell high-ticket offers.

Even if you’re just starting out, an EEC helps you grow faster because you’re setting up a scalable system from day one.

Most email marketing fails because it’s either:

Too salesy too soon, pushing people away instead of nurturing them.
Inconsistent, with random emails instead of a structured journey.
Not positioned properly, so it doesn’t actually move people toward a buying decision.

An educational email course isn’t just email marketing. It’s a step-by-step, psychology-driven system designed to:

Warm up leads before pitching anything.
Answer objections upfront, so prospects are already convinced before they book a call.
Deliver continuous value, keeping people engaged instead of unsubscribing.

If email hasn’t worked for you before, it’s likely because you didn’t have the right strategy, and that’s exactly what I bring to the table.

Great! That means you already have warm leads waiting to be nurtured. An EEC can help you:

Re-engage inactive subscribers who haven’t shown interest in your offer or booked a call yet.
Segment and qualify leads so you know exactly who’s ready to buy.
Increase conversions by guiding people toward your offer in a structured way.

If your email list isn’t generating consistent booked calls and leads, an EEC is the missing piece.

Every business is different, but here’s what all successful client acquisition systems have in common:

They educate before selling.
They position the founder as the go-to expert.
They remove friction from the buying decision by addressing objections even before they arise.

An EEC does all three. I customize each email course based on your business, your audience, and your offer so it aligns with your unique positioning.

You’re busy running your business, and I get it. That’s why I’ve designed this process to be as hands-off as possible for you.

Here’s all you need to do:

Week 0: A 30-minute strategy call
Week 1: Review and approve the email course outline
Week 3: A final review before launch.

That’s it. I handle the heavy lifting while you stay focused on what you do best.

Pricing depends on the complexity of your course, but consider this:

How much is one client worth to you?
How much time do you waste on calls with unqualified leads?
How many opportunities are slipping through the cracks because you don’t have a proper nurture system?

If this system helps you close just one extra high-ticket client per month, it will more than pay for itself.